Social Media Specialist

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Social Media Specialist

Creates, facilitates and moderates content and campaigns across social media channels for Faith Life Ministries and works directly with the Marketing team.

Download Printable Summary

Facts

Department: Creative Services 
Job Status: Full Time 
FLSA Status: Exempt 
Reports To: Director of Creative Services 
Grade/Level:  
Amount of Travel Required: None 
Job Type: Regular 
Positions Supervised: None 

Work Schedule:
M-F, 9a-5p 

Essential Functions

  • Manage all social media content and campaigns across all channels including, but not limited to Facebook, Twitter, Instagram, Pinterest, and YouTube 
  • Build and execute social media strategy through research, platform determination, benchmarking, messaging and audience identification 
  • Cross-functional collaboration with key partners in Content, Marketing & Product to produce, collect materials, strategize, research topics and ideas, and build content for social media posting 
  • Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action 
  • Strategize and work closely with Director of Marketing and Communication to help increase engagement and following of the ministry.  
  • Collaborate with other departments to manage and coordinate actions and initiatives 
  • Work with leadership to help develop, establish, and maintain annual marketing strategies to meet organizational objectives 
  • Work closely with internal designers and developers to achieve goals, ensuring consistency in voice and cultivating a strong community around the brand 
  • Set up and optimize ministry pages within each platform to increase visibility of the ministry's social content 
  • Moderate all user-generated content online within the moderation policy for the ministry 
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information 
  • Capture photos to upload to social media platforms from company events and other activities 
  • Maintain a current knowledge base of industry standards applicable to social media for non-profit organizations 
  • Analyze web and social media metrics regularly to make recommendations on strategy and resource allocation 
  • Execute all administrative functions for the social media team including analytic reports, calendars, and other operational processes 
  • Help to manage and contribute to multiple company newsletters 
  • Consults with the Director of Creative Services regarding PR and administers PR for promotions of the ministry, events and products as needed. 
  • Monitors other ministries trends and habits as well as other trending topics.  

Skills, Abilities & Requirements

Education:

  • High School Graduate or General Education Degree (GED): Required
  • Bachelor's Degree (four year college or technical school) Preferred, Field of Study: Marketing or Communications

Experience:
2 plus years of experience in Social Media Marketing or relevant

Computer Skills:
Microsoft Office and knowledge of Social Media platforms.

Applying

To apply for this position, download the Employee Application Form (an interactive Microsoft Word document), fill it out, then upload it here.